Esther Jansma
Creative designer
Heirloom Visual identity
Heirloom opens the doors of the most beautiful monuments in Utrecht for the public. Therefore, an antique key forms the basis of the visual identity.
Open to all
With a modern and accessible new identity, Heirloom shakes off a stigma of exclusivity and opens itself up to a broad target group.
(Commissioned by Junction)
MICA – Visual identity
Let's work together!
Esther Jansma
After studying Graphic design at the Minerva Art Academy in Groningen, Esther worked at WEDA Design & Advertising, in2media and Junction creative + digital agency. Currently she is working as designer on digital, spatial and graphic solutions at BW H Ontwerpers.