FrietstudioVisual identity
No greasy furniture, fluorescent lighting or pre-fried chips in plastic white containers, but a stylish interior with natural materials where delicious hand-cut fries are served in cardboard packaging. Welcome to the world of haute friture!
Tasteful simplicity
Frietstudio uses organic potatoes from local farmers to create its high quality fries. The visual identity that I created (commissioned by in2media) fits exactly with the product: it’s simple yet tasteful.
Another Motion – Visual identity
Accessible appearance
The typographic approach with subtle line drawings is carried through to the exterior, interior, clothing and packaging. Creating an elegant – yet accessible – appearance.
After studying Graphic design at the Minerva Art Academy in Groningen, Esther worked at WEDA Design & Advertising, in2media and Junction creative + digital agency. Currently she is working as designer on digital, spatial and graphic solutions at BW H Ontwerpers.